Disney Buys Marvel
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October 7, 2009
Filed under Arts and Entertainment, Featured
By: Rachel Cook
Marvel, the people who brought us Spiderman, The Punisher, The Incredible Hulk, X-men, and many other super hero classics, but is now actually Disney.
A question that super hero fanatics like myself must ask, why did Disney buy Marvel? We all know Disney as the proud owner of Cinderella, The Lion King and Bambi. Don’t get me wrong, all three of those movies are true cartoon classics, but I don’t quite view the Incredible Hulk as being a cute and cuddly fawn, or a rags to riches love story. I can’t help but fear that there will never be another Punisher again.
In late August, the Walt Disney Company bought Marvel for four billion dollars. According to CNNmoney.com, the deal will allow Disney to sell Marvel’s vast array of characters and properties across different media platforms and in many more markets. Marvel offered over 5,000 characters to Disney to do whatever they please.
Last year, Iron Man made over $100 million dollars. If a movie came out for every one of the Marvel characters that were sold to Disney, and each movie made about the same amount as Iron Man, the profit would be well over 4 billion dollars. In 2004, a very extraordinary Marvel character, The Punisher (Frank Castle) became the main character in a movie, The Punisher starring Thomas Jane. The Punisher included a great deal of violence, language, and other explicit content, which is why it was rated “R”. Not many Marvel movies have an “R” rating, but some, like The Punisher, are directed for mature audiences. Now that Disney owns Marvel, one can hardly imagine another Punisher movie due to the fact that Disney doesn’t typically make “R” rated movies. Plus, The Punisher is not The Punisher without the extreme level of violence and action. With all the money that has been brought in from movies such as, Spiderman, Iron man, Fantastic Four, and many others, I’d say that Marvel was doing fairly well without Disney.
Marvel is definitely worth way more than 4 billion. Disney should stick to cute and cuddly, and leave the real action to the professionals.
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